Growth Feels Good. Relevance Pays.

It’s easy to get caught in the numbers game. More followers, more views, more clicks. But here’s the question most creators never ask:

“Are the people following me the ones I can actually serve?”

Relevance is when your audience not only sees your content, but feels like it was made for them. That kind of connection builds trust, and trust leads to income.

Growth is reach.

Relevance is resonance.

And resonance is what leads to sales, clients, speaking gigs, and brand deals.

You Don’t Need Everyone—You Need the Right 100

You don’t need 10,000 followers to sell your product.

You don’t need a viral post to land a client.

You need a small group of people who see you as the solution to their problem.

Relevance means:

• People tagging their friends because “this sounds like you.”

• Subscribers replying to say “thanks for saying this out loud.”

• Quiet lurkers finally DMing you after months, saying “I’ve been following you for a while…”

That doesn’t happen when you post for everyone. It happens when you speak directly to someone.

Clarity Creates Relevance

The fastest path to relevance isn’t more content—it’s clearer messaging.

Ask yourself:

• Who am I helping?

• What problem am I solving?

• Why should they trust me to help?

When you know who you’re speaking to, everything sharpens: your content, your hooks, your offers.

Clarity builds connection. And connection drives conversion.

Relevance Makes Selling Easier

Selling feels awkward when you’re speaking to a crowd that doesn’t know why they’re listening. But when you’re relevant, you don’t have to push—people ask how to buy from you.

Relevance answers the unspoken question:

“Is this for me?”

If your audience knows the answer is yes, you don’t need a 10-step sales funnel. You just need an offer and a way to take payment.

Relevance Protects You From Burnout

Creating content just to keep growing can quickly feel like a treadmill—lots of effort, minimal return.

When you’re relevant, even a small piece of content can lead to a reply, a DM, or a sale. You don’t feel like you’re yelling into the void. You’re having conversations with the right people.

Relevance creates meaningful feedback. And that feedback fuels momentum.

Final Thought

Growth without relevance is a short-term flex. Relevance without massive growth? That’s a long-term business.

Stop chasing everyone. Start speaking to someone.

Because 100 relevant followers beat 10,000 random ones every single time.

Entrepreneur Toolkit: Tools to Power Your Business

OneSheet – Create a personal landing page focused on what you do and who you help. Perfect for reinforcing relevance with every visitor.

Audienceful – A simple tool for building a blog + newsletter around a niche audience. Write once, publish everywhere.

Fathom Analytics – Understand where your audience comes from, what they click, and what content keeps them coming back. No fluff, just insights.

Built Not Hired is built for the modern creator, freelancers, solopreneurs, and builders who want freedom and ownership. If that’s you, pick one idea and run with it.