The Pros: Why a Website Can Help

1. Credibility

A simple website makes you look real. It shows that you’re serious and gives potential clients or customers a place to learn more about what you offer.

2. You control the narrative

On social media, algorithms decide who sees your content. On a website, you own the experience. You decide what people see, where they go, and how they interact with your brand.

3. It works while you sleep

A well-structured site with a clear CTA (like “Book a Call” or “Buy Now”) acts as a 24/7 salesperson. People can find you, understand your offer, and take action without you being online.

4. It makes marketing easier

You can link to your site from your LinkedIn, email signature, podcast appearances, or anywhere else. It becomes the home base for your hustle.

The Cons: Why You Might Wait

1. It can be a distraction

Spending hours tweaking your font and layout can feel productive, but it often keeps you from doing the hard stuff: finding customers, pitching, and selling.

2. It doesn’t guarantee sales

A beautiful website won’t save a weak offer. Before you spend energy on aesthetics, make sure you’ve validated that people actually want what you’re selling.

3. It’s not a starting requirement

If you’re freelancing or selling a simple product, you can get started with just a payment link, a landing page, or even a well-crafted email. Many six-figure hustlers didn’t build a site until much later.

So, Should You Build One?

If you’re just testing the waters: No, you don’t need one yet. Focus on solving problems and getting paid.

If you’ve validated your offer and want to scale or look more legit: Yes, a simple site can give you leverage and save time.

The best part? It doesn’t have to be fancy. One page. Clear headline. Offer. Testimonials. Contact button. Done.

The point isn’t to look impressive, it’s to convert attention into action.

Entrepreneur Toolkit: Tools to Power Your Business

1. Carrd – Build beautiful one-page websites in under an hour. Perfect for landing pages, personal brands, and side hustles on a budget.

2. Popsy – A dead-simple, Notion-style website builder that helps non-designers get online fast. Great for portfolios and digital offers.

3. Tally – Collect client leads, bookings, or feedback with a sleek, free form tool that integrates with your site.

Built Not Hired is built for the modern creator, freelancers, solopreneurs, and builders who want freedom and ownership. If that’s you, pick one idea and run with it.